The concept of the design of souvenirs shop at the airport “PULKOVO”, St. Petersburg

In this project our task was to develop a logo, corporate design, and also to finalize the concept of design of souvenirs and jewelry shop. First of all it was carried out the analysis of a costumer flow, proceeding from which we finished appearance of a trading equipment. Further it was conducted work on development of a logo and a corporate color, which in the subsequent has been applied on the central element of the equipment, on lateral sides of a facade and on a uniform of sellers. To make the store cozier we designed lamp shades, which have been produced specially for this shop.

Jewelry department in the store was allocated by a separate entrance and a signboard. The visual merchandiser has picked up the demonstration equipment and has built in 3D scheme display of goods, proceeding from the estimated assortment.