The jewelry is always more high aesthetic requirements than any other product, because the consumer is considering buying as acquisition of intangible values, new status. The correct presentation of the jewelry increases the significance in the eyes of the buyer.
Manufacturer using varying exposure determines its buyer, its tastes and preferences. Proper display of jewelry is an active tool of persuasion and communication of information about the product and increases sales.
At jewellery fair communication between producer and consumer is different from communication in the shop. Here is dominated by Visual sales. The exhibition is an active instrument for strengthening the image of the company.
What are the criteria for correct presentation of jewelry? To stand firm was recognizable should pay attention to the appearance and design of the stand. The exhibition is visited by different groups of people, from suppliers to ordinary buyers sometimes stand itself and its design can tell what the audience expects to draw firm. You also cannot forget about such criteria as the exposition in shop Windows.
Jewelry should be presented in such a way that the buyer could immediately appreciate all advantages of the product, so the entire decor should become only background for jewelry. With regards to display ornaments, here it should be as simple as possible, not overloaded and good observation, it is better to split visually lay out on several levels.
Lighting both on the stand and each showcase brings together and highlights "in a favorable light" collection, so you need to think through in advance scripts and color spectrum lighting. And the latter, an important criterion is the work and preparation of staff to work at the exhibition. The seller is the first person with whom it communicates the buyer, this communication could not be ignored.