Merchandising is part of the marketing process, which determines the method of the successful sale.
The concept of visual merchandising of jewelry store includes such aspects as selection and arrangement of showcases in the hall, effective representation of goods in them, customer flow, display of goods, work with assortment, and of course the design of the external shop windows. To the jewelry in the store are increased requirements because jewelry cost a considerable amount, so everything in the store must contribute to buying. Now shops became not just the place of purchase of the goods, buyers gain here new experience. The store has to meet all esthetic and functional requirements in order that the buyer could make the decision on purchase or plan it.
Interior design of the store has to be thought over, show-windows are executed in the uniform concept, properly selected and located that the buyer could see all range of shop on the course of his movement.
In jewelry store work certain rules which can’t be neglected. Interior design of the store has to be thought over, show-windows are executed in the uniform concept, properly selected and located that the buyer could see all range of shop on the course of his movement. At a design stage it is important to be determined with target audience and assortment filling of shop, understand what groups of goods and in what quantity will be present in the store, then it will be possible to be engaged in thinking through the presentation of commodity groups, because it considerably increases sales, and competent interior design will give the correct idea about price policy of shop.
Jewelry merchandising includes such concept as jewelry layout. From what kind the collection will be and by what method it will be presented in external showcases and what types of the layouts will be used in the shop will depend the profitability of the area. The layout, first of all, has to give information on goods, the informed buyer can already address the seller, the most important thing is that information is obtained.