Our studio had a unique opportunity to develop design of the shop for jewelry house “Hrizos” in the center of St. Petersburg, in the famous trade palace – the trading house “Passage”. Trading houses of this kind impose special requirements to design of shops. All outlets shall be a part of a single whole, not be beaten out from the general atmosphere, they shall be cozy and have the arranged functioning external showcases.
Masters of the jewelry house “Hrizos” create outstanding jewelry which differs not only unique design, but also magnificent quality. Various jewelry of the “Hrizos” company, differing in unusually careful study of details and experiments with unique alloys, get a response in the hearts of a great number of buyers. Not casually the business card of the company became wedding rings — the most significant jewelry, which shall reflect the unique feeling uniting loving hearts.
In basis of store design was laid the concept of small cozy jewelry salon where in a beautiful situation it is possible to choose the jewelry for the soul. The ceiling has been saved, the color of the walls was chosen deep blue, it is also a corporate color of “Hryzos”, the interior has been complemented by handmade stained glass.
For giving a cosiness it was offered quartz-vinyl covering of a dark wood color. The trading equipment of white color with internal illumination harmoniously fitted into an interior.
The entrance group is framed by the illuminated signboard and trading equipment with sliding showcases-cubes. The lower part – perforation which will change from a season by a season, thereby to be displayed seasonality in design.
On behalf of the International studio of jewelry retail “Goldinni” I want to wish to the jewelry house “Hrizos” prosperity and growth!
Project author: Anastasia Beregova.
Photographer: Irina Minina.
