Какими бывают витрины?
Correct presentation showcases jewelry store is a powerful tool for creating inbound traffic, serving not only as the advertising medium of constant action, but also as an element of spontaneous attention. When making jewelry showcases the first thing worth to proceed from the requirements for the display case. In order to generate very specific requirements it is important to understand the subject area. Today we will try to come up with one of the parties to the issue of classification. Depending on the location of the shop there are two main types of design showcases:
Showcases open type
Jewelry vitrinistika pays particular attention to the type of open storefronts, as they are made according to the classical rules of visual merchandising. For such crucial showcases light (equally well works day and night) and the Entourage created a layered composition.
Selected samples of jewelry should be massive and expensive, embody the harmonious combination of metal and gems, but it is extremely important not to overload the track, leaving the buyer to домыслить itself of its value.
The rear wall of such storefronts is no less important. It not only closes the space of a trading Hall, but also creates an overall impression of the shop. Therefore, the ideal material for finishing will be expensive monochrome fabric, Velvet type.
One of the main tasks of Visual Merchandising is a spectacular presentation,...
Showcases the closed type
Private type submitted image banners that display emotional purchase:
- Than make out:
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- the best examples of new collections;
- promotional offers;
- people (usually celebrities);
Instead of banners you can use the background grid or a special film. The main condition is to create positive emotional load, having to purchase. Selected as samples of jewelry should not be classical design because they do not attract attention. Exquisite and unusual models, in contrast to attract attention, enticing to admire the full range.